1) What is your business?
We are a bakery that specifically makes cookies.
2) Describe your business in one sentence
We bake a large variety of delicious cookies to satisfies any age's sweet tooth.
3) Who is your target audience?
Children, young adults.
4) Who are your competitors?
Mrs.Field's cookies, Girl Scout's Cookies
5) What makes them better/worse than your product/service?
Girl's Scouts cookies is selling cookies for a good cause, although none of their cookies are homemade or freshly baked. Mrs.Field's cookies does make homemade cookies, but they are not as unique as Claire's Cookie Jar.
6) Do you currently have an identity? (This is more for companies that are already established and you’re just revamping the logo/corporate identity. If you have a new company or product, skip this question.)
7) (If your answer to #6 is no, skip this question) What do you like about it and what don’t you like about it?
These following questions might seem silly, but their purpose is to help generate ideas.
1) How do you want your image to be seen in two years?
I would like it to be a well-known name around the country where people go to enjoy a sweet treat and enjoy time with friends.
2) If your company was an animal, what animal would it be and why?
My company would be a dog because dog's are extremely friendly, love meeting new people, and of course they love treats!
3) If your company/brand was a person, who would it be and why?
Buddy Valastro, he is a famous cake baker on the show Cake Boss. He would make my companies cookies irresistible!
4) If your company/brand was an object, what would it be?
A cookie jar.
5) If your customer was a cartoon character, who would it be?
The Cookie Monster.
No comments:
Post a Comment