Business Card/Letterhead Skecthes

Final Project: Corporate Identity

For my fictional company, I decided to create a bakery called Claire's Cookie Jar which makes a bakes a wide variety of specialty cookies and also offers catering to special events. For my brochure, letterhead, and business card, I included both the logo from my company along with a similar layout with pink and brown stripes throughout all three pieces. I chose to use these colors since they go well together and create a "friendly" feel. I also used to the same font in all three pieces to create a sense of unity between them. In my brochure, I included information about the company along with the prices and kinds of cookies that we bake. I used a friendly tone while writing about the company to let my customers know that my bakery is a place that is welcoming and a friendly environment for all ages. The company's contact information can be found on all three pieces. My personal information is found on my business card as well. I enjoyed this project very much and I learned a lot about Adobe inDesign and illustrator while working on my project. Overall, I am very happy with how my project came out. 

Brochure Sketches

Corporate Identity Questionnaire

1)   What is your business?

We are a bakery that specifically makes cookies.

2)   Describe your business in one sentence

We bake a large variety of delicious cookies to satisfies any age's sweet tooth.

3)   Who is your target audience?

Children, young adults.

4)   Who are your competitors?

Mrs.Field's cookies, Girl Scout's Cookies

5)   What makes them better/worse than your product/service?

Girl's Scouts cookies is selling cookies for a good cause, although none of their cookies are homemade or freshly baked. Mrs.Field's cookies does make homemade cookies, but they are not as unique as Claire's Cookie Jar.

6)   Do you currently have an identity?  (This is more for companies that are already established and you’re just revamping the logo/corporate identity.  If you have a new company or product, skip this question.)

7)   (If your answer to #6 is no, skip this question)  What do you like about it and what don’t you like about it?

These following questions might seem silly, but their purpose is to help generate ideas.

1)   How do you want your image to be seen in two years?

I would like it to be a well-known name around the country where people go to enjoy a sweet treat and enjoy time with friends.

2)   If your company was an animal, what animal would it be and why?

My company would be a dog because dog's are extremely friendly, love meeting new people, and of course they love treats!

3)   If your company/brand was a person, who would it be and why?

Buddy Valastro, he is a famous cake baker on the show Cake Boss. He would make my companies cookies irresistible!

4)   If your company/brand was an object, what would it be?

A cookie jar.

5)   If your customer was a cartoon character, who would it be?

The Cookie Monster.

Lyrical Collage

When we were first assigned this project, I immediately knew that I wanted to create a collage for my best friend Shawn that passed away in the summer of 2012. The quote that I based my project on is "May Angels Lead You In", a song written by the band Jimmy Eat World. I decided to create a collage taking place in heaven and showing Shawn as an angel. I used an image from google with a staircase in the clouds as the background. I then inserted an open door at the top of the staircase to represent the "door to heaven". For the wings and birds, I downloaded brushes off of the internet and adjusted them levels and color adjustments. I created a rainbow going across the image using a rainbow gradient and then adding a gaussian blur to it. I enjoyed doing this assignment but I still find photoshop to be more difficult to use than illustrator.

Reference Images

Custom Graphic

I chose to make an abstract image for this assignment. I used a pre-made image of the moon from the internet for the base of my picture. I then inserted more stars into the background using a brush that looked similar to stars to make them more noticeable. For the smoke or flame like clouds coming out of the moon, I downloaded abstract flame brushes from the internet and uploaded them as new brushes. I applied a gausian blur to the make them feel more "cloud-like".

Self Insertion

I chose to insert myself into a picture on a beach in a tropical place because my favorite place to go is the beach. I used the magnetic lasso tool to crop around my background. I then inserted myself into the picture. I adjusted the colors slightly only on my body to match the background and give it a "cooler" feel since the background consists of blue and green colors.

Rihanna Vector Illustration

I found this project to be very difficult and time consuming. Some of the objects were difficult to outline, especially the nose and the hair. The most difficult part for me was creating the shadows and highlights on the face and in her hair. Overall, I think my vector illustration is successful since it is obvious who is in the picture.

Vector Illustration

Original Photograph

Exquisite Corpse

Final Logo

 My fictional company is a bakery called Claire's Cookie Jar. This bakery is designed specifically to bake and sell a wide variety of cookies that are popular in many different countries around the world. I chose to create my logo so that the viewer can easily tell what the company is. I created a half-bitten cookie in the shape of a "C", to begin the letters of "Claire's" and "Cookie." I used the colors of a chocolate chip cookie, which I thought most people would be able to recognize. The font that I chose is very playful rather than serious, to let my audience know that my bakery has a friendly environment.

Logo Sketches

Peace Calligrame

Logo Critique

 

I think that the McDonald's logo is very successful. It uses bright colors such as red and yellow that immediately attracts your eye to it. The "M", which stands for McDonald's, is large making it easy to see from wherever you are and it is very recognizable. I believe that it appeals to mostly young children or teens.

 

 The logo for Apple Inc, or MacIntosh, is also very successful. It is simple and has a slick and unique look to it. I think that the target audience for this logo is young adults and business men or women. This logo is also successful since it appears on every single one of the company's products, making it seen all over the world by it's users.

 

 The target logo is very successful because by looking at the logo, you are able to easily understand what company it is for. Since the logo is a picture of a target and uses the bright color red, it easily attracts your eye. I believe that this logo's target audience is for all ages.

 Domino's Pizza has a very unique logo that stands out from many others. The logo incorporates the dots of actual dominoe's, relating to the company's name. Also, the shape of the logo is a tilted square which is the shape of a pizza box. The bright red, white, and blue attracts your eye. I believe that the target audience for this product is young children and teens. 

 

The MTV logo's is one of my favorites. I love how it is unique from other company's in the way that it's logo is an acronym for the company. I also like how it has a 3-D effect to it which really makes it stand out. I think that the target audience for this logo in teens and young adults because of it's unique and edgy look. 

Fictional Company Ideas

1.) Claire's Cookie Jar: This company will be a bakery specifically designed to bake and sell a variety of delicious cookies.

2.) Surf City Smoothie: This smoothie shop will sell a variety of different flavored smoothies made with fresh fruit.

3.) Kondej's Cabin: This restaurant, named after my great grandparents, will serve food and drinks such as sandwiches, soups, and other entree's. It will be located in a cabin in Vermont.

4.) Perfect Paws: This pet store will sell many breeds of puppies and kittens.

5.) Baby Boomer's: This baby store will sell a variety of necessities for infants and toddlers such as clothing, furniture, and toys.

HTML Coding Project

 I found this particular project to be very frustrating and time-consuming. I struggled trying to find the exact coordinates of where I wanted to place my shapes on the graph. I decided to make an abstract portrait because I enjoy abstract pieces of art. I chose to use different shapes and vibrant colors to make the image appealing to the eye. I think that my piece is successful because it is interesting to look at and uses a wide variety of shapes.

<!DOCTYPE HTML>
<html>
<head>
<script>
window.onload = function() {
var canvas = document.getElementById("myCanvas");
var context = canvas.getContext("2d");

////////////////////////////////////// start below this line ˇˇˇˇˇˇˇˇˇˇ

//Black rectangle
context.beginPath();
context.rect(0, 300, 800, 300);
context.fillStyle = 'black';
context.fill();
context.lineWidth = 7;
context.strokeStyle = 'black';
context.stroke();

//Red rectangle
context.beginPath();
context.rect(300, 200, 800, 300)
context.fillStyle = 'red';
context.fill();
context.lineWidth = 7;
context.strokeStyle = 'red'
context.stroke();

//blue rectangle
context.beginPath();
context.rect(350, 250, 390, 210)
context.fillStyle = 'blue';
context.fill();
context.lineWidth = 7;
context.strokeStyle = 'blue'
context.stroke();

//blue left rectangle
context.beginPath();
context.rect(0, 0, 295, 300)
context.fillStyle = 'blue';
context.fill();
context.lineWidth = 7;
context.strokeStyle = 'blue'
context.stroke();

//yellow square
context.beginPath();
context.rect(25, 25, 200, 200)
context.fillStyle = 'white';
context.fill();
context.lineWidth = 7;
context.strokeStyle = 'white'
context.stroke();

//top right black rectangle
context.beginPath();
context.rect(300, 0, 800, 200);
context.fillStyle = 'black';
context.fill();
context.lineWidth = 7;
context.strokeStyle = 'black';
context.stroke();

//circle
context.beginPath();
context.arc(100, 100, 75, 0 , 2 * Math.PI, false);
var grd = context.createLinearGradient(300, 200, 500, 200);
grd.addColorStop(0, 'rgb(0 ,0 ,0)');
grd.addColorStop(1, 'rgb(0, 0, 0)');
context.fillStyle = grd;
context.fill();

//bezier curve 2
for (var i=0; i<canvas.height; i+=10) {
var startX = -2000;    
var startY = +3000;
// starting point coordinates
var endX = 50;   
var endY = -3000;
var cpoint1X = canvas.width;
var cpoint1Y = canvas.height; 
var cpoint2X = i;
var cpoint2Y = 400;
context.beginPath();
context.moveTo(startX, startY);  ///cpoint1Y
context.bezierCurveTo(cpoint1X, cpoint1Y , cpoint2X, cpoint2Y, endX, endY);
context.lineWidth = 1;
context.strokeStyle = "hotpink";
context.stroke();
}

//circle bezier curve
for (var i=0; i<canvas.height; i+=10) {
var startX = -3;    
var startY = -10;
// starting point coordinates
var endX = -1000;   
var endY = -i;
var cpoint1X = canvas.width;
var cpoint1Y = canvas.height; 
var cpoint2X = 400;
var cpoint2Y = 1200;
context.beginPath();
context.moveTo(startX, startY);  ///cpoint1Y
context.bezierCurveTo(cpoint1X, cpoint1Y , cpoint2X, cpoint2Y, endX, endY);
context.lineWidth = 1;
context.strokeStyle = "rgb(186,252,4)";
context.stroke();
}

//triangle
context.beginPath();
context.moveTo(400,10)
context.lineTo(300,150)
context.lineTo(500,150)
context.lineTo(400,10)
context.lineWidth = 5;
context.strokeStyle = 'rgb(255,102,153)';
context.fillStyle = 'rgb(255,102,153)';
context.fill();
context.stroke();

//vertical yellow line
context.beginPath();
context.moveTo(700, 0);
context.lineTo(700, 800);
context.lineWidth = 10;
context.strokeStyle = 'yellow';
context.stroke();

//horizontal line
context.beginPath();
context.moveTo(0, 450);
context.lineTo(800, 450);
context.lineWidth = 10;
context.strokeStyle = 'purple';
context.stroke();

//white square
context.beginPath();
context.rect(485, 300, 90, 90)
context.fillStyle = 'white';
context.fill();
context.lineWidth = 1;
context.strokeStyle = 'white'
context.stroke();


//black small sqaure
context.beginPath();
context.rect(495, 310, 70, 70)
context.fillStyle = 'black';
context.fill();
context.lineWidth = 1;
context.strokeStyle = 'black'
context.stroke();

//small circle
context.beginPath();
context.arc(768, 470, 13, 0 , 2 * Math.PI, true);
 context.lineWidth =1;
 context.strokeStyle = 'white';
 context.fillStyle = 'white';
 context.fill();
context.stroke();















////////////////////////////////////// end above this line ˆˆˆˆˆˆˆˆˆˆˆˆˆˆˆ

};

</script>
</head>
<body>
<canvas id="myCanvas" width="800" height="600"></canvas>
</body>
</html>

Heart

file:///Users/clairelaing/Downloads/finalheart.html



<!DOCTYPE HTML>

<html>

<head>

<script>

window.onload = function() {

var canvas = document.getElementById("myCanvas");

var context = canvas.getContext("2d");

////////////////////////////////////// start below this line ˇˇˇˇˇˇˇˇˇˇ

context.beginPath();

context.lineCap = "round";

context.lineWidth = 8;

context.strokeStyle = 'rgb(190, 0, 190)';

context.fillStyle = 'rgb(190, 0, 190)';

context.moveTo(100, 90);

context.quadraticCurveTo(100,120, 200, 215);

context.quadraticCurveTo(260, 150, 300, 90);

context.quadraticCurveTo(250, 2, 200, 80);

context.quadraticCurveTo(140, 2, 100, 90);

context.stroke();

context.fill();

////////////////////////////////////// end above this line ˆˆˆˆˆˆˆˆˆˆˆˆˆˆˆ

};

</script>

</head>

<body>

<canvas id="myCanvas" width="800" height="600"></canvas>

</body>

</html>

Hello all!

My name is Claire Laing and I am currently 19 years old. I am a transfer sophomore 

student originally from Rocky Hill, Connecticut. I am majoring in advertising/public 

relations and hope to pursue a career in the advertising industry. By the end of this class, 

I expect to learn more about the digital side of advertising. I also expect to learn how to 

use design programs such as Photoshop and Illustrator.